First to see: where property meets high-intent buyers first.

When it comes to buying or selling a home, timing and opportunity are everything. First to see gives you the advantage of exclusive early access to exceptional properties before they reach the wider market - enabling buyers to act quickly and confidently and helping vendors capture serious interest from the start. 

What is First to see? 

First to see is stage one of a digital-first sales strategy from Hockingstuart. Properties launch exclusively on our websites and social channels and to our corporate database of buyers with whom we have established relationships. Unlike off-market or pre-market listings, these homes are fully on the market, just shared first with a trusted, pre-qualified community of serious buyers. 

Why buyers love First to see.  

• Exclusive early access: Be the first to explore new listings, giving you the competitive edge in a fast-moving market.  

• Discover exceptional homes: Access premium properties that aren’t yet visible anywhere else online.  

• Get alerts that matter: Receive tailored email notifications when new First to see properties match your preferences, reducing the need for scrolling through thousands of irrelevant listings.  

• Make confident decisions: With early and clear knowledge of new listings, you can arrange inspections and make offers without delay.  

How vendors benefit from First to see. 

• Showcase your property to serious buyers first: Your home is presented to a large, pre-qualified audience of over 515,000 registered buyers and millions of users, maximizing quality interest early.  

• Faster sales: By capturing eager buyers upfront, your property can move quickly from listing to sale.  

• Streamlined costs: By staging the digital strategy, vendors can streamline expenses without sacrificing reach.  

• Test the market with flexibility: This strategy allows sellers to gauge buyer interest and adjust marketing plans as needed.  

• Maintain control & momentum: Vendors gain a head start with a focused campaign, keeping the selling process smooth and efficient.  

How First to see works  

1. Listings launch exclusively on Hockingstuart platforms, with the option to move to property portals further into the campaign. 

1. Properties appear in a dedicated First to see section with key details and imagery to generate curiosity and interest. 

1. Buyers can submit enquiries and access full details immediately. 

Why First to see stands apart 

Unlike other agencies that might treat early listings as “off-market” or hidden, Hockingstuart ensures First to see homes are 100% on the market and accessible. This transparency, combined with exclusive early access, creates a win-win for both buyers eager to find their dream home and vendors looking for the most efficient path to sale.  

Next steps 

First to see is the smart first stage of a multi-step campaign. After this exclusive period with the guidance of your real estate advisor, if required, your listing has the option to move to major portals to reach an even broader audience. 

Be the first to discover your next home or showcase your property to serious buyers: Explore First to see listings now.